Organ donation Essay Example | Topics and Well Written Essays - 500 words - 1

Organ donation - Essay Example consent for use of their organ following such a person’s death, this becomes sufficient for donation to proceed as long as such a person qualifies as being competent. Even the relatives do not have any right to challenge this decision. This consent could be given through registration as a donor or the donor informing close relatives and friends. Under circumstances where no records to prove the wishes of the dead exist, relatives could be approached to give their consent, the reason why Olson (2001) indicates that relatives need to make a decision on organ donation immediately their loved one dies. This legal approach is protected by the Uniform Anatomical Gift Act in the US (Kerridge, Saul, Lowe, McPhee, & Williams, 2002). The organ donation legal guideline matches the nursing principle of autonomy. According to Stacy and Lough (2013), autonomy entails an agreement into which a nurse enters to respect the right of the patient to take action or make a decision without interfer ence or coercion. In the same way, donors have the right to donating their organs and should consent to such action without which it would not be executed. Statistics indicate an increasing gap between the number of organ recipients and organ donors. As observed by Brezina (2010), the number of organs from the dead and living donors falls far below the number of patients waiting for transplant. Because of this high demand, there has been a rise in the black market business for human body organs. Kerridge et al. (2002) observe that the high prices that these organs fetch encourage nurses and other healthcare practitioners to remove organs from dead bodies, even where there was no consent to do so, for their own good, giving the example of a kidney which would cost between $ 1,000 and 3,000 in the black market. Such acts go against nurses’ obligation to treat a dead client with dignity and respect. In light of these findings, organ donation would be something that I would advocate for,

Ethical behavior in workplace Essay Example | Topics and Well Written Essays - 500 words

Ethical behavior in workplace - Essay Example Till recently I was working for a fast food joint. One day, I was really shocked at the way my manager behaved towards a new recruit, an Afro American youth, who was eager to serve the customer. He had not only rebuked the young boy for showing unnecessary enthusiasm but was also quite vocal in showing his racial prejudice by denying him his right to serve customers. I believe that if diversity within workforce is present, there is absolutely no place for racial discriminations. Workplace environment must constantly encourage ethical practices. It is imperative that managerial leadership must display high standard of code of conduct because they are people who are capable of motivating other for optimal work performance. Indeed, the leaders, through self example and having exemplary traits like tolerance, cross cultural understanding and empathetic attitude hugely create an encouraging work environment. They also promote positive relationship that reflects in improved productivity an d good will of the organization. I was offended by the whole episode and reacted by pointing out that the manager was not only violating work ethics but that his act can be justifiably construed as racial discrimination. As a junior manager, my comments were not well received but atleast the young man was allowed to serve new customers. I was given a negative entry in my employee logbook.

Chemotherapy and Nail Toxicity

Chemotherapy and Nail Toxicity Hyper pigmented nails: Chemotherapy causing chromonychia Running head: Chemotherapy and nail toxicity Dr Kamal Kant sahu (M.D medicine,) Dr Gaurav Prakash (M.D medicine, DM medical oncology) Dr Pankaj Malhotra (MD medicine) Prof. Subhash Chandar Varma (MD medicine) Word count 787 Figure count 4 Table-1 References count-3 Key words: Chromonychia; leuconychia; hyperpigmeted nails; Abstract Nail toxicity are among the benign and neglected side effects linked to many chemotherapeutic drugs. Taxanes and anthracyclines are the antineoplastic drug groups most commonly implicated. Nail changes can involve several or all 20 nails and appear in temporal relationship with drug intake. Most of the time, toxicity is just a matter of concern due to cosmetic reasons, however very occasionally it may be associated with pain. True incidence of nail changes related to particular drugs are still lacking due to under-reporting and ignorance of potential side-effects among the patients, necessitating the education prior to institution of drugs and appropriate management like, avoiding potential irritants and use of topical, or oral antimicrobials, and possibly cessation or dose reduction of the offending agent or use of cryotherapy in some cases may certainly be beneficial. Introduction Chemotherapeutic drugs are associated with variety of nail changes. These nail changes are usually temporarily and use to resolve once chemo toxic drugs are stopped. Common drugs affecting are hydroxyurea, cyclophosphamide, vincristine, doxorubicin, dexamethasone, methotrexate and cytarabine. We here report our experience with two patients who developed nail changes during the course of chemotherapy for hematological malignancies Case Report 1 A 19-year-old young boy was admitted to the our hospital’s hematology ward with the symptoms of fever and lymphadenopathy in cervical and axillary region .Workup including bone marrow examination, PET CT scan, excisional biopsy of lymph node were done and diagnosis of T cell rich B lymphoblastic lymphoma STAGE IIIB was made .He received 1st cycle of RCHOP while hospitalized and later on discharged .He received rest of seven RCHOP courses on outdoor basis. Through examination during his outdoor follow up visits revealed transverse hyper pigmented bands on the nails (chromonychia). The bands were multiple, transverse, approximately 1-mm broad, spanning the entire nail breadth, dark grey colored, nonblanchable, nonpalpable with smooth overlying nail surface on the nail plates of all fingers and toes with well appreciation of intervening faintly grey colored bands of nails(Figure 1,2). Unluckily, he relapsed post eight cycles of RCHOP chemotherapy and henceforth started on 2nd lin e chemotherapy RICE (Rituximab, ifosfamide, cisplatin, etoposide), 1st course of which was given to him uneventfully recently till the time of writing this report. Case Report 2 A 55-year- old female presented to hematology clinic with complaints of pain abdomen for 6 months with history of significant loss of weight and appetite. Per abdomen examination revealed presence of abdominal lump with dimensions of 18 cm x 15 cm with no hepatosplenomegaly.Tru-cut biopsy of lump was done .Histopathological examination and immunohistochemistry confirmed high grade, B cell type non-Hodgkin’s lymphoma. She was further investigated and found to have stage IVB disease .Due to financial issues she was given CVP regimen (cyclophosphamide,doxorubicin,vincristine),however she relapsed following 3 courses by the time of writing this report. During her outdoor visits, she was found to have diffuse, black pigmentation with longitudinal striae in the nails of digits of both hands (figure 3, 4) and feet. Discussion Amongst the innumerable side effects that chemotherapeutic drugs have, mucocutaneous one are the most worrisome for the patients probably due to cosmetic reasons. Different patterns of nail discoloration like chromonychia, leukonychia (including Mees and Muehrckes lines), Beaus lines, paronychia and onycholysis have been well documented(1). Drugs commonly implicated are – vincristine, hydroxyurea, etoposide, daunorubicin, bleomycin, cyclophosphamide, dacarbazine, 5-fluorouracil and methotrexate (1, 2). The most frequent variety of chromonychia is melanonychia which is best defined as a dark pigmentation of nails observed as diffuse, transverse, or longitudinal band patterns(2).Some more common and important nail toxities have been summarized in table 1 with their description of morphology and pathophysiology of origin. Effect of cyclophosphamide on nails ranges from diffuse, black pigmentation to dark longitudinal striae , and diffuse, dark gray pigmentation located proximally, with overlying transverse, black bands(2). Doxorubicin produces commonly transverse, dark brown bands alternating with white stripes and dark brown diffuse pigmentation bands 4–5 mm wide, which affect two-thirds of the distal portion of the nail(3). Hydroxyurea produces pigmentation that has a diffuse, dark brown color which may appear as single or double transverse bands. Our patient received all of the above mentioned drugs during his due course of illness Table1. Definitions of some common nail toxities and probable pathophysiology of origin (1, 2) Conclusion Nail changes although seems to be common following chemotherapy, however goes unnoticed and underlooked in the lights of more important burning issues of chemotherapy both by physician and patient and hence true incidence of nail related changes is much more than reported especially in dark colored individuals like our patient and hence requires keen observation during follow up of these patients. References 1.Hinds G, Thomas VD. Malignancy and cancer treatment-related hair and nail changes. Dermatologic clinics. 2008;26(1):59-68, viii.. 2.Dasanu CA, Vaillant JG, Alexandrescu DT. Distinct patterns of chromonychia, Beaus lines, and melanoderma seen with vincristine, adriamycin, dexamethasone therapy for multiple myeloma. Dermatology online journal. 2006;12(6):10. 3.Gilbar P, Hain A, Peereboom VM. Nail toxicity induced by cancer chemotherapy. Journal of oncology pharmacy practice : official publication of the International Society of Oncology Pharmacy Practitioners. 2009;15(3):143-55. LEGEND OF FIGURES Figure1.Multiple hyper pigmented, transverse bands, approximately 1-mm broad, spanning the entire nail breadth, dark grey colored, nonblanchable, nonpalpable with smooth overlying nail surface on the nail plates of all fingers and toes with well appreciation of intervening faintly grey colored bands of nails. Figure2.Close up image of bilateral nails with clear depiction of hyper pigmented bands. Figure3. Multiple hyper pigmented, longitudinal striae noted in bilateral nails of fingers. Figure4. Hyper pigmented longitudinal bands predominant in distal aspect of nails

Human Companionship in Mary Shelly’s Frankenstein :: Mary Shelly, Frankenstein

Human companionship is one of the most basic needs of humans that can be seen in the Creation story. It is tricky for any human to find the perfect companion especially if one is one of a kind. In Mary Shelly’s Frankenstein two characters exemplify this need. Dr. Victor Frankenstein and The Creature are in search of companionship, and they will go to great lengths to achieve it. The classic theme of perversion of family is a major component in Frankenstein. Dr. Frankenstein comes from a good family but in his adult life he longs for a new companion this is mainly found in the Creature and Elizabeth. The development for the need for the Creature starts when he falls in love with knowledge and is furthered when he leaves to study. In his child hood he has â€Å"Natural philosophy is the genius that has regulated my fate; I desire, therefore, in this narration, to stat those facts which led to my predilection for that science†(Shelley 36). This passion develops into his obsession in his adult life when he gains more accesses to knowledge and equipment. Then it climaxes with start of the creation of the Creature because his accesses to bodies and tools. (quote Intro) â€Å"I read with ardour those works, so full of genius and discrimination†¦ it easily conceived that my progress was rapid†(48). His description of the creation makes it seem like he is mothering a child into birth. He distorts the sanity of child birth by creating a human in a lab. This also makes him the mother and father of the Creature. (quote intro) â€Å"When I found so astonishing a power placed within my hands, I hesitated a long time concerning the manner in which I should employ it†¦ my first success to permit me doubt of my ability to give live†¦Ã¢â‚¬ (51). This illustrates his power that he has that was never meant to be any humans. With the successful test my can create life, strengthens his bond with this impending birth of Creature, who embodies all of his scientific achievement. (quote Intro) â€Å"How can I describe my emotions at this catastrophe, or how delineate the wretch whom with such infinite pains and care I had endeavored to from?† (55). Frankenstein shuns his own creation, whom he should be the loving parents of. The culmination of all of Frankenstein’s education led to creation his own companionship; he can not bear to see his hideous creation.

Zooz

The case about Lincoln electronic company is an anatomy case which describes management success in operating high efficient company. Over the years, Lincoln could record a steady growth, satisfied thousands of customers, and financed with internally generated funds. 1 . How would you describe Lincoln approach to the organization and motivation of their employee? Lincoln had a lot of results control in the company. The first thing to mention is that the company created a piecework system where the employees were paid for producing more and more.Therefore, there were some workers on the factory floor ho had earned more than 45,000 in a single year. Other employees had the chance to own their own houses and cars and they didn't have any debt. The company didn't reward only for productivity, but they also rewarded for high quality, cost reduction, and new ideas. The workers guaranteed their work and every one of them felt like a boss for him/herself. Moreover, the promotion and hiring fo r a new Job give the current employees the opportunity to get advanced and usually they train the employee for a new Job to be qualified.They only hire new people if the Job needs special skills. Furthermore, the company used the open door policy where the employee problems can be heard and solved. The managers were sharing the workers the same parking and dining room. The company top executive Gorge E. Willis knew at least 500 employees personally which satisfied the workers need to be recognized. 2. What role do you think this approach has played in Lincoln performance over the last 25 years? Have any other factors been more important? In fact, satisfying the workers had played a big role in Lincoln success.No matter of how good the managers are, the work is completed by the workers, it was essential to motivate them to produce more products. As the company succeed in satisfying the employees, as they willing to stay in the company and be more productive. That helped the company t o apply their strategy perfectly; produce more for lower cost. 3. What factors will be critical to Lincoln continued success? It is important to Lincoln Company to guarantee the employee loyalty instead of counting on the paying system and giving bounces to them.In anytime that the company couldn't satisfy the financial needs for the workers, it will be the end for them. They should focus more on other types of rewarding. For example, the most productive employees can have special parking, or quicker promotions. Also the company needs to hire supervisor for the employees. The company had a worker who was able to manipulate the system and use the lunch break to finish some work with on hand while eating the lunch with the other one! Furthermore, there should be some delegation of authorities in the company. He top executive managers are making even the smallest decisions in the company which may cause some obstacles for middle managers to take a quick necessary decision. 4. What reco mmendations would you make to Mr.. Willis? I believe Mr.. Willis should continue using the open doors policy and maintain the good relations with employees. In the same time he needs to give some authorities to middle managers to make the decisions they need to keep the work stream flows. He should also focus more on making the products delivered in the right time and fix the delay in delivery.The company strategy hasn't changed for a while, and it is important to make some critical changes in the company environment to attract more employees instead of making the company place the employee go to in order to have high wage only. Implementing new technologies that assure reducing the number of workers will be more efficient. Finally, he can't depend on the employees self observation only, but also needs to have closer eye on them to determine how efficient they are. CASE-8 DIAGNOSTIC PRODUCTS CORPORATION: 1 .Evaluate both the design of the EDP Performance Bonus Program for Us-based f ield service engineers (Fees) as it currently exists and the way in which the program is being implemented. What changes would you suggest, if any? Explain The program were based on the Fees performance in six areas: 1- cross training 2- PM completion 3- teamwork factor for MS 4- complete first visit 5- call back rate and 6- administrative functions. The current system is not affective in evaluating the employees because of many reasons. First, the employees have no complete control in some areas.For example, complete service events in the first day are not always possible no matter of how hard the employee tries because of many factors that are not related to the employee abilities. Second, there were some problems raised after implementing the program such as some subsequent visits were not a call back. Therefore, the program readjusted to include some areas as exceptions. Finally, the evaluation is based on subjectively Judgment which can be varying depending on the manager's per spectives. Some improvement may be implemented to improve the whole program.For instance, as the managers realized that completing services in the first visit is not always possible, they need to count points for every employee who finished his part of the service in the first day. Regardless of the delay was caused by other factors. Another essential improvement is making the evaluation based on objectively Judgment rather than the manager's opinions. It is important for the employees to know how they exactly evaluated. In that way they can guarantee that the personal problems will not affected their evaluations.Finally, as the system was applied to assure the customers satisfaction, the company should focus more on their opinions of the customers services by hiring an employee to provide them an evaluation form and take it back from them. For the customers who seek assistance via phone, the company can take their opinion after the service was provided by making the customer bush a number to evaluate the employee. 2. Instead of using a results-control system like the Performance Bonus Program could EDP control its Us-based Fees effectively using only action and/or personnel/ cultural controls?If so, what would such a system look like? If not, why not? Explain. I believe that there were plenty of choices the company can use in order to achieve their goal. They can use action control to prevent employee from hiding the customer's bad evaluation by hiring an employee who's responsible for giving customers the evaluation forms and take it back from them. With closer supervision on the employee they will tend to perform better. Furthermore, in the case there was nothing about the company's effort to create a good work environment for the employee! There were not closer relation between the employees and their managers.Even the rewarding program was not big enough to attract the employee's attentions. There was not anything about giving them promotions or higher sa laries for good work. 3. In answering the question posed below, assume the following hypothetical facts: In February, Joe, a EDP FEES, was called to a large laboratory in a small Midwestern US city to perform a repair Job on an Emulate 2000 instrument. Soon after he arrived, he told the laboratory client personnel that he thought he could complete the Job in 2 hours. However, he encountered some significant difficulties and the Job took 2 days.Harvey, the laboratory manager, was quite upset because the laboratory could not afford to have the instrument down for that long in such a heavy workload period. After the Job was completed, Joe invited Harvey out for a â€Å"conciliatory dinner. † After a few rounds of drinks, Joe explained why the repair Job had taken longer than expected. Then he handed Harvey the EDP customer satisfaction survey form and asked him â€Å"to be kind† in completing it. The restaurant bill for the two of them for the evening was $179. 80. Questi on: How would you analyze the ethics of Joey's behavior?Joe has no ethics at all! ( I know you will say I am going so far here 0 ) He did not finish his Job in the right time. The Job needed about 2 hours to be done and he took 2 days! He did not only cost the company money and time, but he also fail in satisfy the customer who was upset because of the work delay. Moreover, he invited the customer to â€Å"conciliatory dinner â€Å"and tried to manipulate the customer to get positive evaluation for his lousy work. The company should cover the expenses for this dinner to as a part of travel expense which mean they will pay 179. 80 for unnecessary dinner!

How to Become a Successful Entrepreneur Essay

Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a check beside each characteristic that you feel that you possess. This way, you can see how you stack up. Even if you don’t have all of these characteristics, don’t fret. Most can be learned with practice and by developing a winning attitude, especially if you set goals and apply yourself, through strategic planning, to reach those goals in incremental and measurable stages. The Home Business Musts Like any activity you pursue, there are certain musts that are required to be successful in a chosen activity. To legally operate a vehicle on public roadways, one must have a driver’s license; to excel in sports, one must train and practice; to retire comfortably, one must become an informed investor and actively invest for retirement. If your goal is success in business, then the formula is no different. There are certain musts that have to be fully developed, implemented and managed for your business to succeed. There are many business musts, but this article contains I believe to be some of the more important musts that are required to start, operate and grow a profitable home business. 1. Do what you enjoy. What you get out of your business in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum of what you put into your business. So if you don’t enjoy what you’re doing, in all likelihood it’s safe to assume that will be reflected in the success of your business–or subsequent lack of success. In fact, if you don’t enjoy what you’re doing, chances are you won’t succeed. 2. Take what you do seriously. You cannot expect to be effective and successful in business unless you truly believe in your business and in the goods and services that you sell. Far too many home business owners fail to take their own businesses seriously enough, getting easily sidetracked and not staying motivated and keeping their noses to the grindstone. They also fall prey to naysayers who don’t ake them seriously because they don’t work from an office building, office park, storefront, or factory. Little do these skeptics, who rain on the home business owner’s parade, know is that the number of people working from home, and making very good annual incomes, has grown by leaps and bounds in recent years. 3. Plan everything. Planning every aspect of your home business is not only a must, but also builds habits that every home business owner should develop, implement, and maintain. The act of business planning is so important because it requires you to analyze each business situation, research and compile data, and make conclusions based mainly on the facts as revealed through the research. Business planning also serves a second function, which is having your goals and how you will achieve them, on paper. You can use the plan that you create both as map to take you from point A to Z and as a yardstick to measure the success of each individual plan or segment within the plan. 4. Manage money wisely. The lifeblood of any business enterprise is cash flow. You need it to buy inventory, pay for services, promote and market your business, repair and replace tools and equipment, and pay yourself so that you can continue to work. Therefore, all home business owners must become wise money managers to ensure that the cash keeps flowing and the bills get paid. There are two aspects to wise money management. The money you receive from clients in exchange for your goods and services you provide (income) The money you spend on inventory, supplies, wages and other items required to keep your business operating. (expenses) 5. Ask for the sale. A home business entrepreneur must always remember that marketing, advertising, or promotional activities are completely worthless, regardless of how clever, expensive, or perfectly targeted they are, unless one simple thing is accomplished–ask for the sale. This is not to say that being a great salesperson, advertising copywriting whiz or a public relations specialist isn’t a tremendous asset to your business. However, all of these skills will be for naught if you do not actively ask people to buy what you are selling. 6. Remember it’s all about the customer. Your home business is not about the products or services that you sell. Your home business is not about the prices that you charge for your goods and services. Your home business is not about your competition and how to beat them. Your business is all about your customers, or clients, period. After all, your customers are the people that will ultimately decide if your business goes boom or bust. Everything you do in business must be customer focused, including your policies, warranties, payment options, operating hours, presentations, advertising and promotional campaigns and website. In addition, you must know who your customers are inside out and upside down. Become a shameless self-promoter (without becoming obnoxious). One of the greatest myths about personal or business success is that eventually your business, personal abilities, products or services will get discovered and be embraced by the masses that will beat a path to your door to buy what you are selling. But how can this happen if no one knows who you are, what you sell and why they should be buying? Self-promotion is one of the most beneficial, yet most underutilized, marketing tools that the majority of home business owners have at their immediate disposal. 8. Project a positive business image. You have but a passing moment to make a positive and memorable impression on people with whom you intend to do business. Home business owners must go out of their way and make a conscious effort to always project the most professional business image possible. The majority of home business owners do not have the advantage of elaborate offices or elegant storefronts and showrooms to wow prospects and impress customers. Instead, they must rely on imagination, creativity and attention to the smallest detail when creating and maintaining a professional image for their home business.

Marketing Principles at Tip

Marketing Principles at Tip Introduction Marketing is a broad area that passes out both as an art and science of communicating the value of goods and the efficacy of services to customers for the exclusive purpose of selling such products and rendering the services (Durkovic 2009, p. 59). Seen from an organisational level, Durkovic (2009, p. 61) opines that marketing offers a set of processes that are instrumental in creating opportunities for delivering and communicating product and services.Advertising We will write a custom case study sample on Marketing Principles at Tip-Top Accessories specifically for you for only $16.05 $11/page Learn More The aim however, is to create value to prospective customers while augmenting customer relationship management that benefit an organisation in turn. The topics under the study explore collaborative learning with group interactive marketing environment. The paper makes it clear that marketing is not just the acquisition of new customer base, an d that it is a process takes into consideration the responsibility of underscoring the efficacy of specific change aspects that are typical of business growth. Intensive marketing validates a rich way of using the available resources to meet the needs of businesses, and these are in the form of concepts and processes of marketing, marketing segmentation, targeting, and positioning. Moreover, the paper deals with the efficacies of learning outcomes such as elements of extended marketing mix as well as the social dimensions achieved through the learning process. Precisely, in essence this article aims at inspiring human resource capacity to utilise the resource available like knowledge to convert further abilities and services into tangible marketing skills. The basis of this article aims at designing the systems that shape human learning such as arranging the facilities, coming up with procedures that align the marketing processes with an inventory acquisition framework, and scheduli ng the learning outcomes and tasks, while providing a safe passage that ensures changes occur within a business organisation in a smooth effective, and rapid way. Findings and discussions The concept and process of marketing Business is an arena of adjustments, the value of which is to keep with the market trends within which organisations operate. The world over, marketing professionals constantly adjust their business strategy and tact to wage their competitive advantage and reach out to the ever changing customer demands (Lamarre, Galarneau and Boeck 2012, p. 36). Therefore, Tip-Top Accessories marketing professionals must adjust their business strategy and tact to reach out to the ever-changing customer demands. With the contemporary competitive markets Lamarre et al. (2012, p. 45) opines that mobility in the concept of marketing is rapidly becoming an option in business.Advertising Looking for case study on business economics? Let's see if we can help you! Get your fir st paper with 15% OFF Learn More At their behest, contemporary markets continue to evolve as apparatus for allocating resources and a hub investing in communities. Well-organised competitive markets have the capacity to maximise consumer welfare to raise economic growth and cumulatively increase the total welfare of the regions under which they operate (Lamarre et al. 2012, p. 56). With development in marketing trends, firms have the capacity to thrive and provide what the consumers want and in the process, they aim at delivering the best to outdo their competitors. The new marketing trends offer great opportunities for effective competition, which in turn inspires effective competition with the likelihood of bringing significant benefits to consumers. With effective competition, Hill (2012, p. 56) is optimistic that there is an increase in consumer satisfaction by ensuring that that businesses offers variety, greater choices, affordable prices as well as better qual ity of goods and services. Effective competition guarantees strong incentives for businesses to be more efficient and innovative in their operations thus helping them to raise economic growth across the board (Hill 2012, 69). Within this business ambience, markets have always sought to deliver the utmost outcomes to their respective customers, to companies and even the governments under which they operate. Various elements of marketing process Innovative business mind-sets that the exiting business opportunities seek enable businesses to reach out to their customers successfully through a new concept of communication channel (Boone 2012, 65). Today, social media marketing trends shape the scope of business and define their limits by delivering great opportunities for business growth (Lamarre et al. 2012, 67).  The modern day marketing is highly interactive, and whereas businesses goes digital in the marketing concept, they have the capacity to reach out to an expansive consumer ni che (Boone 2012, p. 58). Social media marketing, for example, consists of web browser advantages with mobile device interfacing that makes it possible to offer continuous access to business products and services to the prospective customers regardless of place and time (Lamarre et al. 2012, p. 71). These developments in the concept of contemporary marketing brings forth effective competitiveness to that makes businesses to suffice as robust and dynamic with the capacity to shape and grow the economy in stature.Advertising We will write a custom case study sample on Marketing Principles at Tip-Top Accessories specifically for you for only $16.05 $11/page Learn More Generally, the developmental paradigms of marketing are expansive with abilities to develop consumer by making value, service, and quality of products and services to be a priority in the making. Coupled with several endowments that technology brings into the business, the modern day marketing con tinues to be highly interactive with the capacity to reach out to an expansive consumer niche. Benefits of costs of marketing orientation Costs and marketing strategies are elements geared towards a competitive advantage, which in essence helps businesses gain over their competitors by guaranteeing customers’ enhanced value either by lowering prices or by extending additional benefits that cumulatively brings back the cash price. For businesses involved in a niche type marketing scenario, building and sustaining a robust competitive advantage reflects an increased profit margin that leads to business growth and sustainability. Businesses, according to Fraser (2012, p. 44), have to devise ways to design competitive advantage nonetheless. This is so because competitiveness is the route to survival in a crowded market. Competitive advantage does not grow out of a business’ natural endowments, its interest rates, its labour pool, or its public image as a classical economic unit, businesses device ways to create them. A business’ competitiveness rests on the capacity of its management and the workforce to innovate and upgrade for business growth and economic sustainability (Srivastava, Franklin and Martinette 2013, p. 48). Tip-Top Accessories can only gain competitive advantage against some of the renowned economic heavyweights if it maximises on the challenges and pressures prevailing in the market. Focused businesses benefit instead of waning from having robust domestic rivals, they strategize more from having demanding local customers, and aggressive local suppliers. In an economy of an increasingly global competiveness, Tip-Top Accessories have to become more prudent in laying the foundation of their market strategy to excel in the market and outdo competitors (Fraser 2012, p. 56). Given the proclivity of the business environment to lean towards the conception of assimilation of knowledge, market strategists have to expand their scope to me et the growing demands in the market to keep the business at par with the economic trends (Pitts and Lei 2000, p. 75). For greater outcome, building and sustaining a robust competitive advantage is by endearing a business to some of the least valued localised processes that other businesses might overlook.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The differences in the values of the businesses, their cultures, economic strengths, and management structures all contribute to the competitiveness of a business (Business Essentials: Marketing Principles 2010, p. 72). Striking differences exist in the patterns of competitiveness in every business, as such no one particular business will be competitive over the other in all situations. Ultimately, businesses succeed in a particular way because their domestic environments are innovative, dynamic, and for that matter challenging, thus pushing them further to strategize accordingly. Concepts of market segmentation, targeting, and positioning For Tip-Top Accessories to be effective and efficient in its operations, the company’s management must step up the target customer market scope across the UK and beyond. To achieve this stature, the business need to its market segmentation, target market, and positioning to explore the full score of its market operations. Market segmentatio n This, according to Brown (2005, p. 56), grouping a business’ various customers and placing them under segmentation schemes with various schemes that show common needs that require similar marketing action. In this framework, demographics may be instrumental for a business to focuses on consumer characteristics and in deed, elements of demography such as age, gender, education, job, income, and cultural background can all assist a business in determining its strength in the market. This applies to Tip Top in its bid to meet the needs of different customers. Moreover, elements of business such as psychographics are equally useful in determining the strength of a business in the market; this is so because the lifestyle of a customer base can produce the desired outcome if businesses chose to capitalise on it as a strength element. For instance, buyer behaviour and consumerism could be strategic business strength especially when the management opts to consider the modern trends that drive consumerism such as online shopping, brand preferences, service delivery based on prior purchases (Brown 2005, p. 51). Finally, geographical setting is equally a strong business attribute and Tip-Top Accessories may thrive on the scope of its operation based on the continent, region, country, state, or city, hence it is instrumental for the company to consolidate its strengths and exploit its opportunities. Targeting Upon segmenting the market, a business has to go a scale higher and choose its targets. Business ethics holds that no one particular strategy usually suits all customer groups. Hence, being able to come up with specific strategies pertinent to the business is very crucial (Brown 2005, p. 56). Different approaches are available for Tip-Top Accessories to choose from in their targeting venture. Some of the stratagems are discussed below: Undifferentiated targeting: Here a business observes its market, as a single group with no distinguishable sections, hence using a particular market tactic becomes an option. This marketing plan normally suffice as a better option for enterprises with little or no competition, hence there may be limited need to cushion the stratagems to answer the varied favourites prevailing in the target markets. Concentrated targeting: This strategy pays attention mainly on choosing a specific market place where promotion exertions have the utmost focus. A business has to focus on a single segment as part of its targeting approach so that it can concentrate on the groundwork to understand the needs of a particular market intensely. Tip Top Accessories may gain this type of strategy since laying great emphasis on a single segment may be useful in enabling it to compete successfully against its competitors. Multi-segment targeting: This style normally proves very instrumental where a business has to concentrate on more than one well-known market fragments in order to develop different strategies for the segments. This approach, therefore, provides several benefits, though this can be expensive given that it includes and demands the greater participation from the management. Moreover, it demands an increased market research as well as greater promotional strategies to make it successful. Overall, before settling on a given targeting plan, Tip Top has to conduct a cost benefit analysis that traverses all the available strategies necessary in determining the best approach that will best serve it. Positioning Positioning consists of developing products and services as brand image in the memory of the consumers (Norus 2006, p. 687). This may as well involve refining the view of consumers about the knowledge available in a particular product. In doing so, the business can be able to positively influence its customer base perceptions through strategic promotional drive and by categorically defining the marketing mix of the business (Brown 2005, p. 66). It is equally important to note that effective pos itioning entails a good grasp of the competing factors in a market and the benefits that that target market carries for a business. Therefore, Tip-Top Accessories must be able to ascertain a differential advantage under which it can optimally deliver the benefits pertinent to the market and eventually outshine its competitors. Finally, the business must aim to define itself in the lenses of the consumers while considering what their competitors puts into the market while considering what their competitors puts into the bargain. Extended Marketing Mix In the corporate world, many tools are available for use in accomplishing specific business tasks to ensure businesses deliver on their commitments to the markets. This type of delivery necessitates the application of known marketing tools considered to have the ability to deliver businesses to efficacy and prosperity (Johnson 2014). The marketing mix is therefore a combination of several factors with expansive range of choices that mak es it possible for businesses to market their products and services otherwise known in the language of the extended marketing mix as 7ps. Product As part of the business’ need to grow in stature, product development needs. Whether the business opt to trade in products or services, the business must take into account the fact that consumer needs are paramount and always seek to meet customer demands and expectations. This entails the fact that products may have to under some developments such as changing the names or packaging in order to keep with the trends in the market. In this mix, Tip-Top Accessories can apply product differentiation strategy just like Apple, BMW, and Mercedes Benz Companies. This approach will enable consumers differentiate its products from those of the competitors. Price Pricing is a very important business strategy that must be taken good care of when strategizing for markets. Profit margin together with the competing factors in a business may dictat e the price of a given product or service but the rule has to be able to deliver the best that accommodate the consumers (Johnson 2014). The prices of umbrellas and hats at Tip-Top Accessories should be lower than the competitors’ prices. Moreover, some elements under consideration within this mix are the associated issues that dictate the pricing formula such as leasing, financing, as well as other dictates of pricing in a business. Pricing as a strategy will further dictate other emergent factors such as the stores that keep the products for sale to various consumers. Promotion Promoting a business on the merits of its product strengths could be instrumental in taking the business to greater heights. It is, therefore, necessary for Tip-Top Accessories to put in place a strong public relations department to help in the promotional activities in order to enable consumers know the hats, umbrellas, and scarves that it sells. Promotional activities can bring greater an in-depth understanding of a business’ relative competitive positioning within a given market. As Norus (2006, p. 693) observes it adequately provide analysis of a business’ analysts with a clear framework with flawless framework to assess the impacts of the external condition on a business’ capacity to sustain the much sought after competitive advantage. Place A business has to know its area of operation and acquaint itself with the emergent needs of the customer base under which it operates. As such, transactional, logistical, and functional issues have to be taken into consideration (Norus 2006, p. 694). Decisions made to this end may include the needs to supply the stores with various products that meet diverse customer demands. People People constitute the first P of the extended marketing mix and these include various individuals ranging from those working for the businesses as well as those that constitute the business’ customer base. Tip-Top Accessories has to ensure that it has the capacity to recruit and retain profitable individuals that would guarantee great customer experience in the UK market, as well as globally. Physical evidence Product presentation is very important to the growth of a business. Tip-Top Accessories must ensure that their products have the physical presence in the areas they explore to develop a robust existence in the market to put itself strategically for a competitive advantage. Process Process as the final P has a lot to do with customer service and the business’ ability to deliver services, offer products, handle complaints, and forestall any business actualities. The process aims to garner greater customer experience by building customer confidence in the business’ ability to handle and mitigate business concerns. Supplier power Supplier power, according to Adcock, Halborg, and Ross (2001, p. 35), relates to how the business suppliers may sometime find it easy to hike prices in the process of business. This normally occurs due the number of the suppliers in the business and their reliability to do so. Moreover, the uniqueness of the suppliers’ commodity as well as the services they render may define the operation of the business. In addition, the control the suppliers may have over the business customers’ may also shape the scale of a business operation. Buyer power Buyer power, according to Adcock et al. (2001, p. 37), relates to the buyers may find it easy to pool down the business’s prices. The number of buyers in the market can easily make this necessary by constantly switching from one product or service rendered by one business to another. This scenario may prove particularly challenging for the business and for a business to ensure it retains its rich customer base it may have to strategize on customer retention plan to maintain its competitiveness. Conclusion/summary From the foregoing analysis, we can deduce that competitive advantage doe s not come into the business by itself to give a business an advantage over others. Just like in the operations of Tip-Top Accessories, a business’ competitiveness rests on the capacity of its management and the workforce to work within these modes to innovate and upgrade their strategies for business growth within the markets they operate. Moreover, businesses gain competitive advantage against their rivals because of the ability to maximise on the challenges and pressures prevailing in the market. Focused businesses benefit from these modes of competitive advantage instead of waning from having robust domestic rivals. Smart businesses strategize more from having demanding local customers, and aggressive local suppliers to know the trends in the market to help them stem their competitive advantage. In an economy within an increasingly global competiveness, businesses have to become more prudent in laying the foundation of their market strategy to excel in the market and outd o their competitors. Recommendations Tip-Top Accessories have to devise ways and popular means of devising competitive advantage to ensure a business stands a better chance in the marketplace. The major theoretical approaches discussed are available businesses for organisations to build a sustaining of competitive strategy. For the company to build and sustain a viable competitive advantage, it needs to focus constantly on identifying the diverse product and services to help in strategizing, reshaping the business core competencies, seeking out innovative technologies while consolidating greater intellectual property rights to make the business more distinct and appealing in the market. Finally, identifying what is central to business competitiveness is the hallmark to building a sustainable competitive advantage for all businesses. References Adcock, D., Halborg, A., and Ross, C 2001, Marketing: Principles and practice (4th ed.), Financial Times/Prentice Hall, Harlow. Business Esse ntials: Marketing Principles 2010, BPP Learning Media, Manchester. Boone, L 2012, Contemporary marketing, Cengage Learning Custom, London. Brown, I 2005, Marketing your service business, Thorogood Publishing Ltd, London. Durkovic, J 2009, â€Å"Development of human resources as strategic factors of the companies competitive advantage†, Economics and Organisation, vol. 6, no. 1, pp. 59–67. Fraser, C 2012, Business statistics for competitive advantage with Excel 2010 basics, model building, and cases (2nd ed.), Springer, New York. Hill, C. W 2012, International business: competing in the global marketplace (10th ed.), McGraw-Hill Irwin, New York. Johnson, M 2014, Extended Marketing Mix: The 7 Ps of Marketing, https://blog.udemy.com/extended-marketing-mix/ Lamarre, A., Galarneau, S., and Boeck, H 2012, â€Å"Mobile marketing and consumer behaviours current research trend†, Int. J. Latest Trends Computing, vol. 3, no. 201, pp. 1-9. Norus, J 2006, â€Å"Building su stainable competitive advantage from knowledge in the region: The industrial enzymes industry†, European Planning Studies, vol. 14, no. 5, pp. 681-696. Pitts, R. A., and Lei, D 2000, Strategic management: building and sustaining competitive advantage (2nd ed.), South-Western College Pub. Cincinnati, Ohio. Srivastava, M., Franklin, A., and Martinette, L 2013, â€Å"Building a sustainable competitive advantage†, Journal of Technology Management and Information, vol. 8, no. 2, pp. 47-60.

Using the PHP Function to Find When a File Was Modified

Using the PHP Function to Find When a File Was Modified If your website contains time-sensitive information- or even if it doesnt- you may want to display the last time a file was modified on the website. This gives users an accurate idea of how up to date the information on a page is. You can automatically draw this information from the file itself using the ​filemtime() PHP function. The filemtime() PHP function retrieves the Unix timestamp from the file. The date function converts the Unix timestamp time. This timestamp indicates when the file was last changed. Example Code to Display File Modification Date   When you use this code,  replace myfile.txt with the actual name of the file you are dating.​ ?php // outputs myfile.txt was last modified: December 29 2002 22:16:23. $filename myfile.txt; if (file_exists($filename)) {  Ã‚  echo $filename was last modified: . date (F d Y H:i:s., filemtime($filename)); } ? Other Uses for Filemtime() Function In addition to time-stamping web articles, the filemtime() function can be used to select all articles older than a specified time for the purpose of deleting all old articles. It can also be used to sort articles by age for other purposes. The function can come in handy when dealing with browser caching. You can force the download of a revised version of a stylesheet or page using the filemtime()  function. Filemtime can be used to capture the modification time of an image or other file on a remote site. Information on Filemtime() Function The results  of the filemtime() function are cached. The  clearstatcache() function clears the cache.If the filemtime () function fails, the code returns false.

A Girls Best Friend

My best friend is Mo. Shes cute, good looking and not talk too much with the person that she isnt known very well. When you see her first time you might think shes hard to get along with but actually if you understand she well you will know that it isnt like what you see. She has a good smile, big eyes and pretty long hair that will let people want to be friend with her when they see her. In addition, Mo is a responsible person. She always takes care of her Jobs well and finishes the work on time. Shes hard working and organized. She can manage the time very well and everything is in her schedule. Moreover, shes reliable sometime Ill talk to her some secrets and she can keep the secret very well and wont talk to others. I think she is a really nice friend. What is more, Mo is a really good friend for me. Shes the person who understands me well. Shes always beside me when Im upset, listen to me and help me every time when I need help. When I have problem she will give me some advices and help me to solve the problem.Even when I dont understand in the lesson she explained patiently for me to understand every time. I think Im really lucky that I have met Mo and Im very happy we are friend and I think we will be friend forever. To summarizes, I think Mo Is a nice person. She has good appearance, personality and Im very happy that I can be friend with Mo who Is cute, responsible and always help me In everything. Finally, I think friend Is really Important for me and I hope we can be friend forever. But It made my day.

Mental Health- Young Adults and depression Essay

Mental Health- Young Adults and depression - Essay Example It is estimated that about 5.8 % of males and 9.5 % of females in the world experience a depressive episode every year (WHO 2001). Depression is a condition that should be differentiated from the normal feeling of sadness and decreased mood that is normal event in everyday’s life. There are several psychiatric conditions classified by the diagnostic and statistical manual of mental disorders (DSM IV TR) that are characterized by depressed mood also called mood disorders. All of them can be characterized in two broader groups depending if person had manic episodes which are major depressive disorder and bipolar disorder. There are many subtypes of these conditions, but they are all characterized with episodes of depressed mood, diminished sense of pleasure and interest, feelings of guilt and low self esteem, feeling of low energy and worthlessness, insomnia, changes in appetite with weight loss or weight gain and other symptoms that can be a major cause of disability in the nor mal functioning of one person and other symptoms (Sadock et al 2002). ... ity to think or concentrate; indecisiveness - Recurrent thoughts of death, suicidal ideation, suicide attempt, or specific plan for suicide (Kendler and Gardner 1998). Major depressive disorder is a condition without exact known pathopfisiology. Based on some clinical and pre - clinical trials it is suggested that disbalance of the serotonin, norepinefrine, dopamine and other neurotransmitters is the major etiological factor for depression. These conclusions are based mainly on the efficacy of serotonin reuptake inhibitors (SSRI’s) and other specific antidepressants in treating the symptoms of major depression (Nutt 2008). The mechanism of action of these drugs is more complex than simply elevating the levels of serotonin for example, because other substances like cocaine for example that cause only short elevation of the neurotransmitter levels are not effective in controlling the symptoms of depression on a longer terms and can even cause depressive episodes (Viggiano et al. 2004). Also it is known that several weeks of treatment with antidepressive drugs are necessary in order to achieve changes in the symptoms (Quitkin et al. 1996). This suggest that the mechanism of action of antidepressants is more complex where antidepressants after the initial effect on neurotransmission trigger subsequent neuroplstic changes in the brain that will result in a longer-term in the psychologic behavior of the individual. This only suggest that other factors than serotonin levels, like social, psychological, environmental and other are important in the development and treatment of depression (Robert and Frazer 2002). Other theory that tries to implement more integrative approach in understanding the etiology of depression is Diathesis-stress model that concludes that depression

Politics and Love in Contemporary Arabic Literature Essay

Politics and Love in Contemporary Arabic Literature - Essay Example In prose, western short story version, drama and novel versions replaced Arabian styles. Majority of the writers in Arabic literature have conjured love and politics in their writing. The issues discussed have shifted to feature the political atmosphere in Middle East. First, works of Adonis have grown with the political trends in Arabic countries. He uses his works to highlight aesthetics of literature and its purpose in shaping the society. His content, having pioneered prose poem in Arabic, have taken an influential as well as controversial role in Arabic modernism (Arana 87). For example, through poetry, he has championed democracy and popularized secular perspective in Middle East. His poetic genre is a cosmopolitan work, which not only tackles issues in Arab world but also the entire globe. In his poem, ‘Love’ Adonis exemplifies his unique blend of revolutionary artistic diction. Away from the traditional Arab poetry of simple language and forms, the poem revolves in the themes of politics, love, culture, and philosophy. Adonis alludes that newness in Arabic society are identifiable with Arabic character. In the poem, ‘Love’ he depicts the feel of affection for the context he is in, like the road, house, the dead, t he neighbors and the toiling hands of the world (Arana 120). The selected diction shows the high stakes in Adonis works, which invites every bit of creativity and intellect. He heightens the reader’s originality to new thoughts and realms that create curiosity. No, wonder his love for renewal and democratic consciousness won him the Goethe prestigious award. The reflection in the poem, ‘Celebrating Childhood’ affirms that the history of Arabic is not that of the sword but also lately made of great men. His literary writing still captures the current issues in Arab world. Lately, comments from Adonis on the political

Should Marketers Test Advertising Essay Example | Topics and Well Written Essays - 750 words

Should Marketers Test Advertising - Essay Example The company is even interested in obtaining the path of outsourcing to go for extensive video ad tests. We can mention the name of Wall Street Journal among the companies which are featuring video ads for Google. (McKee, 2007; Mills, 2008)It is also said that one advertisement pre-test is not enough for understanding the future of a product. This is because of the fact that a single test cannot cover all the aspects which are to be looked after by an advertisement. Therefore testing of an advertisement must be taken as an ongoing process. So there is no question of refuting ad pre-tests for saving money by the marketers. A huge amount of money will be lost if the real advertisement does not work and this will lead to a total failure of the product. The company will not get any way out of the situation. Testing of an ad clears up all the confusions regarding the future. If one testing fails and the results are not that clear, the marketers should go for a second time. To achieve succe ss one should not be impatient. We can take a look at the Facebook advertisement tests which the company ran for a long time before launching a more attractive website throughout the world. (â€Å"Facebook’s ‘Engagement Ads’ tests the waters†, 2008)When ad pre-tests are concerned telemarketing is said to be the best point to start. This is a medium where the marketers do not need to expend a huge amount of money and still they can get a clear response from the side of the common mass. It has been observed that telephonic conversations.

Freedom of speech and expression Essay Example | Topics and Well Written Essays - 1750 words

Freedom of speech and expression - Essay Example For the purpose of our essay we will mainly discuss two famous cases: Ozzy Osbourne's song "Suicide Solution"1 and Ice-T's "Cop Killer"2. We will focus on the aspects of the songs that caused such an outrage and we will try to replace the song in the cultural context to explain and understand their link with the freedom of speech and expression issue. In 1981 was released Ozzy Osbourne's first solo album "Blizzard of Ozz". This album included a song called Suicide Solution. The song was originally aimed to talk about alcohol as a deadly substance. The song was written by Osbourne after his friend Bon Scott, lead-singer of AC/DC, had died as a result of alcohol abuse. The word Solution should be understood as mixture and not as answer as we will see later. On October 26, 1984, during the night, John McCollum shot himself in the head with a .22 caliber handgun. He was 19 years old. It was reported that when he entered the room, the coroner found headphones on John's head. He had been listening for most of the evening to Ozzy Osbourne's albums "Diary of a madman" and "Blizzard of Ozz" in the living room. He then went in his bedroom, listened to Osbourne's album "Speak of the devil" and shot himself". The fo The following year, in October John's parents filed suit against Ozzy Osbourne and his record company CBS on charges of negligence, products liability and intentional misconduct, claiming that Osbourne's song had incited their son to commit suicide. The case was first dismissed on August 7, 1986, by The Superior Court of Los Angeles County. The McCollums appealed arguing that Osbourne's songs were containing themes such as satanic worshiping and death. They precisely targeted the song Suicide Solution because of his lyrics "suicide is the only out" and of supposedly masked lyrics not printed in the album as "why try, why try, get the gun and try it, shoot, shoot, shoot" The music was constitutionally protected as decided by the Court of Appeals which ruled that Osbourne's music could not be seen as a cause of the suicide. The first step of this decision was to declare that the music was protected by the First Amendment but then consider that freedom of speech is not absolute. An investigation was conducted by the court to explore the possibilities of Osbourne's music encouraging John McCollum's suicide. In regards of the Brandenburg test, the Court decided that Osbourne's music could not be accountable for the decision taken by McCollum. It is interesting to recall the declaration of the Court of Appeals: "freedom of speech is not absolute". When one shall consider that freedom of speech and expression must be considered as the possibility to declare anyone of his feelings, we will have to precise this interpretation. Alexis de Tocqueville, the philosopher, in "Democracy in America"3 explained that when a person expresses an opinion which may seem unpopular, he may be subjected to the rejection of his community. He qualifies freedom of speech as a civil liberty rather then a fundamental liberty. In Osbourne's case, we are directly confronted to that type of differentiation. He and his song are rejected because they do not fit with the common thoughts of what music -

Corporate Social Responsibility Case Study Example | Topics and Well Written Essays - 2000 words

Corporate Social Responsibility - Case Study Example Or the company may choose to externalize CSR operations by assisting environmental non-governmental organizations (NGOs) and concentrating on their business activities without actively getting involved with CSR issues. The nature of CSR followed by us at Nestle is not too difficult to analyze because we are very clear about our fundamentals. CSR is so integrated in our system that it has become a part and parcel of our business. We are proud of our integration with CSR. Different experts on management have different views about CSR. This difficulty is exasperating because it does not allow CSR to be clearly defined. However, the management at Nestle are agreed on the fundamentals of CSR. We have a mutually advantageous situation with CSR. That is, the benefits of CSR to Nestle are in direct proportion to the benefits that CSR receives from us. Notwithstanding the fact that we have such advantageous link with CRS, there are areas that we could explore for further benefits. Hitherto, we have not made any research on the actual amount of benefits that we could source from CSR. In this paper, we will lay an outline of the areas where we believe there are plenty of businesses that we can generate through CSR (Chen, Derek; 2009). It is not be possible to measure the social responsibilities. ... CSR is so integrated in our system that it has become a part and parcel of our business. We are proud of our integration with CSR. Different experts on management have different views about CSR. This difficulty is exasperating because it does not allow CSR to be clearly defined. However, the management at Nestle are agreed on the fundamentals of CSR. We have a mutually advantageous situation with CSR. That is, the benefits of CSR to Nestle are in direct proportion to the benefits that CSR receives from us. Notwithstanding the fact that we have such advantageous link with CRS, there are areas that we could explore for further benefits. Hitherto, we have not made any research on the actual amount of benefits that we could source from CSR. In this paper, we will lay an outline of the areas where we believe there are plenty of businesses that we can generate through CSR (Chen, Derek; 2009). How is social responsibility measurable It is not be possible to measure the social responsibilities. Social responsibilities are immense. As a company, we can do our bit to contribute to social responsibilities. We can do this in two ways. We can either get directly involved with social projects. Or we could associate with any government or non-governmental organization who is involved in social projects. Although it is difficult to measure CSR, we have been following CSR principles since long years now. The quality and quantity of our involvement in sustainable environment has been quite substantial. As we grow, the quantum of our contributions to CSR is only bound to grow. "Nestl's environmental stewardship is guided by three principles: - Our responsibility towards society, present and future; - Our desire to delight consumers; - Our

Should Marketers Test Advertising Essay Example | Topics and Well Written Essays - 750 words

Should Marketers Test Advertising - Essay Example The company is even interested in obtaining the path of outsourcing to go for extensive video ad tests. We can mention the name of Wall Street Journal among the companies which are featuring video ads for Google. (McKee, 2007; Mills, 2008)It is also said that one advertisement pre-test is not enough for understanding the future of a product. This is because of the fact that a single test cannot cover all the aspects which are to be looked after by an advertisement. Therefore testing of an advertisement must be taken as an ongoing process. So there is no question of refuting ad pre-tests for saving money by the marketers. A huge amount of money will be lost if the real advertisement does not work and this will lead to a total failure of the product. The company will not get any way out of the situation. Testing of an ad clears up all the confusions regarding the future. If one testing fails and the results are not that clear, the marketers should go for a second time. To achieve succe ss one should not be impatient. We can take a look at the Facebook advertisement tests which the company ran for a long time before launching a more attractive website throughout the world. (â€Å"Facebook’s ‘Engagement Ads’ tests the waters†, 2008)When ad pre-tests are concerned telemarketing is said to be the best point to start. This is a medium where the marketers do not need to expend a huge amount of money and still they can get a clear response from the side of the common mass. It has been observed that telephonic conversations.

Corporate Social Responsibility Case Study Example | Topics and Well Written Essays - 2000 words

Corporate Social Responsibility - Case Study Example Or the company may choose to externalize CSR operations by assisting environmental non-governmental organizations (NGOs) and concentrating on their business activities without actively getting involved with CSR issues. The nature of CSR followed by us at Nestle is not too difficult to analyze because we are very clear about our fundamentals. CSR is so integrated in our system that it has become a part and parcel of our business. We are proud of our integration with CSR. Different experts on management have different views about CSR. This difficulty is exasperating because it does not allow CSR to be clearly defined. However, the management at Nestle are agreed on the fundamentals of CSR. We have a mutually advantageous situation with CSR. That is, the benefits of CSR to Nestle are in direct proportion to the benefits that CSR receives from us. Notwithstanding the fact that we have such advantageous link with CRS, there are areas that we could explore for further benefits. Hitherto, we have not made any research on the actual amount of benefits that we could source from CSR. In this paper, we will lay an outline of the areas where we believe there are plenty of businesses that we can generate through CSR (Chen, Derek; 2009). It is not be possible to measure the social responsibilities. ... CSR is so integrated in our system that it has become a part and parcel of our business. We are proud of our integration with CSR. Different experts on management have different views about CSR. This difficulty is exasperating because it does not allow CSR to be clearly defined. However, the management at Nestle are agreed on the fundamentals of CSR. We have a mutually advantageous situation with CSR. That is, the benefits of CSR to Nestle are in direct proportion to the benefits that CSR receives from us. Notwithstanding the fact that we have such advantageous link with CRS, there are areas that we could explore for further benefits. Hitherto, we have not made any research on the actual amount of benefits that we could source from CSR. In this paper, we will lay an outline of the areas where we believe there are plenty of businesses that we can generate through CSR (Chen, Derek; 2009). How is social responsibility measurable It is not be possible to measure the social responsibilities. Social responsibilities are immense. As a company, we can do our bit to contribute to social responsibilities. We can do this in two ways. We can either get directly involved with social projects. Or we could associate with any government or non-governmental organization who is involved in social projects. Although it is difficult to measure CSR, we have been following CSR principles since long years now. The quality and quantity of our involvement in sustainable environment has been quite substantial. As we grow, the quantum of our contributions to CSR is only bound to grow. "Nestl's environmental stewardship is guided by three principles: - Our responsibility towards society, present and future; - Our desire to delight consumers; - Our

Marthas Vineyard Essay Example for Free

Marthas Vineyard Essay Abstract I chose Martha’s Vineyard as the subject of my School Context Paper. Martha’s Vineyard is New England’s largest resort island and lies seven miles off the coast of Cape Cod in the Commonwealth of Massachusetts. It is accessible by ferry or plane only. The island is roughly one hundred square miles with 124.6 miles of tidal shoreline. Martha’s Vineyard has a year-round population of about twenty thousand residents that grows to one hundred thousand in the summer with an additional twenty five thousand visitors coming and going on the ferries every day. There are six towns that makeup the island; Aquinnah, Chilmark, Edgartown, Oak Bluffs, West Tisbury and Vineyard Haven (also known as Tisbury). The island is best known for its miles of beautiful beaches, quaint villages and natural beauty. On the vineyard there is only one regional high school which offers a vocational program for its students along with five public elementary schools, one public charter school, several private pre- schools and an active home schooling network. The school system also provides for children with special needs from ages three to twenty two. Assignment 2: School Context Paper I chose Chilmark, a village located on Martha’s Vineyard to write my paper on. Martha’s Vineyard is located about seven miles off the coast of Cape Cod. It is a triangular shaped island that is nine miles wide and twenty three miles long with a total land area of approximately one hundred square miles and 124.6 miles of tidal shoreline. You can travel by ferry to reach the island, which takes about forty five minutes from the mainland, or you can take a plane that will fly you to the only airport on the island located in its center. It is New England’s largest resort island. There are six towns (or villages) on the island; Aquinnah, Chilmark, Edgar Town, Oak Bluff, West Tisbury and Vineyard Haven. There is one regional high school, one public charter school and five public elementary schools serving the Vineyard. These are administered through the office of the Superintendent of Schools. The All-Island School Committee is composed of members from all of the towns. The Up-Island Regional District committee hires the superintendent and oversees shared programs that serve all Island schools. These resources are available through Central Administration: Superintendent of Schools, Assistant Supt. for Curriculum Instruction, Director of Student Support Services, Assistant to the Superintendent for Business Affairs, Financial Administrative Assistants, Administrative Secretary, Business Secretaries, Treasurer, Grant Administrator, Receptionist/Clerk and Special Education Secretary. Special Services are available such as: Title 1 Coordinator, Early Childhood Coordinator/Consultant, Occupational Therapists, School Psychologists, Speech Pathologists, Autism Specialist and ELL Director. Chapter 766 provides for the educational needs of children with special needs. The school system provides for every child, regardless of handicap, between the ages of 3 and 22. The law requires parental involvement and a network of services including that of a school psychologist, occupational therapist, and psychiatric and nursing services under the direction of a special education administrator. The school system also operates a special needs preschool, called Project Headway (http://www.mvy.com/Vineyard_Community/Public_School.aspx August 2012). I chose Chilmark’s school system and the Up-island Regional District as my area of focus. The Population of Chilmark was eight hundred and ninety four as of July 2009 with the estimated median household income of fifty seven thousand, one hundred and eight dollars. The major business of Chilmark is construction with Carpentry being the most popular occupation. The Chilmark School serves students in grades K-5. Chilmark students in grades 6-8 attend the West Tisbury School and Martha’s Vineyard Regional High School serves grades 9-12 for the whole island. Students can also apply to The Vineyard Public Charter School. The enrollment indicators for these schools are as follows; Chilmark Elementary School enrolled fifty two students, W. Tisbury enrolled three hundred and twenty five students for grades pre k thru 8, Martha’s Vineyard Regional High School enrolled six hundred and sixty nine students and The Vineyard Public Charter School enrolled one hundred and eighty one students for the 2011-2012 school year. Chilmark’s Public Elementary/Middle School Mission Statement states that,  Ã¢â‚¬Å"Chilmark Elementary School is committed to equipping students with the tools they need for academic, personal and social achievement. Chilmark Elementary School enables every student to reach their highest potential by establishing a curriculum that meets or exceeds government standards for education; providing extracurricular programs that develop children’s’ mental, physical and social skills; and partnering with parents and the community to create an environment geared to the success of all students†( http://massachusetts.webschoolpro.com/chilmark-elementary-school_MA00707740010/mission.htmlAugust 2012). West Tisbury’s School Mission Statement states that â€Å"The West Tisbury School staff strives to provide a solid academic foundation, to inspire a love of learning for the sake of learning, to foster an understanding of basic human values with a working knowledge of the rights and responsibilities associated with those values, and to promote independent thinking through cooperative and inclusive learning while maintaining the unique values of our diverse, rural island community. We strive: To teach solid academic skills, to instill a love of learning and to promote an understanding of human values† (http://wtisburyschool.org/modules/cms/pages.phtml?pageid=225325SID August 2012). Martha’s Vineyard Regional High School’s Mission Statement states that â€Å"Martha’s Vineyard Regional High School will provide a safe, active teaching and learning environment where students strive for academic excellence and endeavor to achieve the high level of intellectual and interpersonal skills needed for success in a culturally diverse society. Each student’s educational experience will prepare him/her to be a self-confident lifelong learner, able to set and achieve individual goals, and to become a contributing member of a humane and democratic society (http://www.mvrhs.org/pos/POS-2011-2-Eng.pdf1August 2012). The Martha’s Vineyard Public Charter School is a K-12 public school. Families do not pay tuition. An application is filled out and then the student body is drawn from a lottery. The mission statement of the Martha’s Vineyard Public Charter School states that â€Å"It is the mission of The Martha’s Vineyard Public Carter School to create a public school that will  cultivate life-long learners in a multi-aged, project-based setting. To this  end, each student in the K-12 school works from a personal education plan that sets specific obtainable and challenging goals. In addition to meeting the state mandated curriculum frameworks, students experience a rich array of other educational arenas outside of the academic classroom. The entire Island serves as campus where an educational alliance of parents, educators, businesses, artisans and community services is formed† (http://www.mvy.com/Vineyard_Community/Marthas_Vineyard_Public_Charter_School.aspx August 2012). The chart below shows some of the MCAS ratings for the school year 2010-2011: Massachusetts Elementary School Rankings 3rd, 4th Grades Combined MCAS English Language Arts MCAS Mathematics 2010-2011 Rank* (of 895) School District City Tisbury Elementary Tisbury Vineyard Haven HighGrade Total students (2010) Student/ Teacher Ratio (2010) MCAS, avg Mathematics** (2011) 8 305 8.2 88.5 MCAS, avg English Language Arts** (2011) MCAS Combined Rank Change from 2011) 86.5 175.0 up 23 School District City W. Tisbury ElementaryUp island Regional West Tisbury HighGrade Total students (2010) Student/ Teacher Ratio (2010) MCAS, avg Mathematics** (2011) 8 276 7.8 79.5 MCAS, avg English Language Arts** (2011 MCAS Combined Rank Change from 2010 82.0 165.9 down 19 (http://www.schooldigger.com/go/MA/schoolrank.aspx August 2012 Reference List http://www.mvy.com/Vineyard_Community/Town_Information.aspx http://www.mvy.com/Vineyard_Community/Public_Schools.aspx http://www.mvy.com/Vineyard_Community/Education.aspx http://www.mvrhs.org/pos/POS-2011-2-Eng.pdf http://profiles.doe.mass.edu/state_report/enrollmentbygrade.aspx http://www.city –data.cim/city/Chilmark-Massachusetts.html http://massachusetts.webschoolpro.com/chilmark-elementary-school_MA00707740010/mission.html http://profiles.doe.mass.edu/mcas/performance_level.aspx?linkid=32orgcode=07740010orgtypecode=6 http://www.schooldigger.com/go/MA/schoolrank.aspx http://wtisburyschool.org/modules/cms/pages.phtml?pageid=225325SID http://www.mvy.com/Vineyard_Community/Marthas_Vineyard_Public_Charter_School.aspx

General Fitness And Training Physical Education Essay

General Fitness And Training Physical Education Essay My chosen pursued activity is general fitness which is health-related;specifically circuit training. In pursuing such activity I may improve both my strength and cardiovascular fitness.Circuit training is essentially structured exercise.Aerobic fitness,strength and flexibility are all improved pursuing circuit training.Incorporated into such an exercise structure are fixed weights/machine stations which isolate specific muscle groups.A complete exercise set is achieved within a given period of time,usually 20 minutes.An uninterrupted flow of activity from machine to machine may enable proper gain of aerobic benefit.The heart is pumping at a steady high level. Every gym session will consist of a warm-up with mobility exercises;ending with the cool-down.Each exercise station exercises a different muscle group from the last.The whole session should last one hour.(Pollock et al.,1998) Circuit training should not occur on consecutive days,two or three visits to the gym per week being sufficient.Selection of correct weights,repetitions and positions is necessary to minimise occurrence of injury and to achieve desired fitness objectives. Aerobic endurance is exercised by completing a circuit as quickly as possible.Significant gains may occur for strength,muscular endurance and flexibility.Physical fitness consists of components.These are aerobic endurance,strength,speed,flexibility,muscular endurance,power and agility.Training programmes may be customized to improve on a selection of these.The most important aspects applicable to circuit training are aerobic endurance;muscular endurance,and flexibility. When the body performs for a prolonged period of time with a low work rate aerobic endurance comes to the fore;such a training will condition the heart and lungs to function more efficiently.Choosing a work-out on the rowing machine for some 20 minutes as an example;this cardiovascular ergometer is very effective in establishing a proper base of muscular endurance that initiates improvement in other components of fitness. Muscular endurance is a function of aerobic endurance without whose supply of oxygen it could not rapidly perform.It is defined as a single muscle or group performing recurrently against variable resistance.For example dumbbell(DB) lunges or shoulder press with a barbell(BB).Body resistance circuit training that includes both free and fixed weights is well suited to improve muscular endurance. Usually overlooked is flexibility,the range of motion(ROM) at a joint or series of joints.This component however is vital in the prevention of inadvertent injury.It is sufficient to perform the warm up including mobility exercises(developing a full range of movement[ROM]) and cool down stretches;all being required for a main session of gym activity. My gym circuit therefore is comprised of a warm-up lasting 5 minutes on a suitable cardiovascular machine eg the treadmill, that simulates a walking gait exercise aerobically.This is followed by the set of mobility exercises(not stretches) to loosen my joints and produce more synovial fluid;gently and rhythmically exercising.This is still aerobic.There follows a set of stretches to prepare the main muscle groups of the body for an imminent main activity session.These too are aerobic;not as intense yet steady,controlled,positioned for some ten seconds. The main cardiovascular machine chosen for a full work-out of at least twenty minutes is the rowing machine,which exercises all main muscle groups with the heart as target muscle. A customized programme working the rower will produce an aerobic curve with a rising and falling RPE[rate of perceived exertion 0-10 on the Borg Scale](Gunnar Borg(1973) validated by(Kang et al.2003)also (Steed,Gaesser,and Weltman 1994) Aerobic contribution is present in the Cool down using a different cardiovascular machine followed by stretches including some that are developmental;included to improve flexibility in the bigger muscles eg the hamstrings(ACSM,2006) As I want to improve my strength and endurance it is important that I obtain profile data from the apparatus and exercises outlined above so that I can clearly see whether I am making any improvements from when I began. The Principles of Training should be applicable to every exercise and sporting category.Individuals and teams then have specific objectives and goals to aim for in their training schedules.Else, all would be blindfolded resulting in overtraining,burn out and poor performance results. Demands on the body higher than the norm comprise what is known as Overload that in turn has related factors of intensity(how hard);duration(how long);type(sport/activity);frequency(how often). Frequency is self-explanatory,often resulting in a higher level of performance. As workload steps up so does intensity.Heavier weights,longer stretches.Such results take time.Overload may be achieved with a higher number of repetitions or performing the same with reduced time-spans. The body is a natural adapter to overloading,so training should be progressive to prompt a response.When this occurs improvement is tangible especially at the beginning.As sets increase muscle strength and endurance increase. It is important not to be too slow in progression. Biceps curls for example.If working with 10 lb weights taking it to 3-4 sets at 15 reps before muscle fatigue is experienced then it is better to do 2 sets of 15 lb weights. Specificity of a chosen,pursued activity needs to be understood.What am I training for? This is very important and relevant for strength training.Exercise has to be specific for each muscle group and strength type required.Balance has also to be included and therefore other exercises of a general nature such as the squat provide an excellent base for development of specific exercise.Training must be specific which means that it should concentrate on the particular needs of the individual within the training programme.(Sharkey and Greatzer 1993)For example,lifting weights will increase muscular strength but will have little effect on the aerobic capacity of the individual. Although training should be specific to a sport this does not mean that training for sport will have little effect on another.Transfer of training can take place where the sport or parts of a sport have a great deal of similar elements of fitness are common to many sports. The opposite of Progression is Reversibility.Training and performance when falling off will signal to the body for an appropriate response.Aerobic capacity diminishes rapidly with no exercise(Coyle,Hemmert,and Coggan 1986) also (Saltin et al.,1968) Muscular endurance with muscles no longer used falls away three times more rapidly than when gained.Performance of skills may be affected through physical deterioration(Greenleaf et al.1976) A number of training methods exist designed for the different fitness components.Circuit training may be viewed as interval training containing high-intensity anaerobic periods with weights and low-intensity aerobic periods of recovery.This training method is able to improve specific areas of the body for muscular endurance.A circuit improves both aerobic fitness and strength thereby providing for much needed conditioning.Aerobic training also involves continuous/steady state training(McArdle et al.,2006)Other methods consist of interval(McArdie et al.,2006) and fartlek training.Flexibility training incorporates both passive and active,static stretching;dynamic and proprioceptive neuromuscular facilitation(PNF) stretching. Suitable to my requirements is a muscular endurance circuit.This will enable me to withstand fatigue,hold to a given position,and to perform repeated muscular contractions for a given period of time.Selection of appropriate exercises needs a central focus of balanced muscle groups.Improvement of cardiovascular exercise and muscular endurance exercise may be achieved by alternating them within a circuit programme.The back squat for instance utilises many muscle groups,that work simultaneously.A main cardiovascular work-out,for example, requires at least 20 minutes on the rower, being correctly positioned within the circuit.The remaining floor-based stretches are performed at the end of the gym session.This saves the heart rate from decreasing too much. Progression and overload are important to consider when a circuit training programme is being planned. The principle of overload indicates your body systems must be stressed beyond their normal levels of activity if they are to improve.(Williams 1993:18).Progression can be maintained simply by increasing the number of repetitions per exercise; reducing the recovery period(secs) between each set of exercises;increasing the resistance of the exercises by weight . Stimulation is applied using the principles of overload and progression during circuit training so that adaptation may occur. Overload is delivered by adjusting one or more of the FITT principles.Frequency(how often);Intensity(how hard);Time(how long);Type(suiting sport/activity). Principles are usually installed in most matters and physical activity is no exception. The principles of training are the rules to follow when using physical activity programmes.Sound and useful training takes into consideration all of the principles and their effects on the body;being essential to the planning of the training programme so that the participant is able to improve their fitness level. Fitness levels vary from person to person so the training needs be systematic taking into account individual needs ; variables of difficulty or intensity are set at the personal level. An example from the free weights exercises for progression/adaptation is the Biceps Curl with barbell(BB).Apart from applying a progressively greater weight performance may be effected through different ranges of motion i.e. halfway up and down.All the way up and halfway down;up again and all the way down;all the way up and down.An example of an adaptation for a fixed weight machine is substituting the seated row for the lateral pull down.Again the seated cable row may be substituted by the single arm row with a dumbbell(DB).Or the Triceps pull down (cable) by selection of a Triceps extension with butterfly grip(DB). It may be necessary to increase aerobic fitness and if so, use of one of the cardio-vascular machines is ideal. The rowing machine for example,is an excellent piece of equipment for a good all over workout,impact- free; protecting joints while improving flexibility Using this machine you will work out your heart,lungs,circulatory system and at the same time shape and tone your legs,back,shoulders,buttocks,arms and stomach. If aerobic fitness needs to be increased interval training is very effective when inserted into circuit training.Interval training is a type of physical training that involves bursts of high intensity work.This high intensity work is alternated with periods of rest or low activity,intervals.[ see Appendix] The term can refer to any cardiovascular workout,for example,rowing,that involves brief bouts at near-maximum exertion interspersed with periods of lower-intensity activity.Interval training improves the exercisers aerobic capacity to exercise longer at varying intensities.This method of training may be more effective at inducing fat loss than simply training at a moderate intensity level for the same duration. With no correction or improvement reversibility occurs.Having ceased training the body loses its conditioning and strength and also endurance.This is relevant to myself as I am pursuing a cardiovascular, strength and endurance programme.A study has been made of cessation of physical activity;in this case an Olympic rower.It was 20 weeks before he was able to resume his activity following an eight week convalescence. The detraining and retraining of an elite rower:a case study.J Sci Med Sport 2005;8;3:314-320. It is recommended there should be no more than three weeks interval since last specific activity. A state of complete fitness involvesthemental,emotional,nutritional,social and medical,not only the physical. How we enjoy life;attention towards any diet at all;how we deal with stress;our emotional world;communicative ability;requirements for relaxation and also of course physical fitness.Circuit training is one of a number of ways to improve components towards a state of complete fitness. Word count 1,783 References: Pollock,M.L.,Gaesser,G.A.,Butcher,J.D.,Despres,J.P.,Dishman,R.K.,Franklin,B.A.and Ewing Garber,C.(1998) ACSM position stand:The recommended quantity and quality of exercise for developing and maintaining cardiorespiratory and muscular fitness,and flexibility in healthy adults,Medicine Science in Sport Exercise,vol.30,pp.975-91 Borg,G. 1973.Perceived exertion:A note on history and methods.Medicine and Science in Sports and Exercise 5:90-93 Kang,J.,J.Hoffman,H.Walker,E.Chaloupka,and A.Utter.2003.Regulating intensity using perceived exertion during extended exercise periods.European Journal of Applied Physiology 89:475-482 Steed,J.,G.Gaesser,and A.Weltman.1994.Rating of perceived exertion and blood lactate concentration during submaximal running.Medicine and Science in Sports and Exercise 26:797-803 American College of Sports Medicine(2006) ACSMs Guidelines for Exercise Testing and Prescription(7th edn0,London,Lippincott,Williams Wilkins Sharkey,B.J.,and D.Greatzer.1993.Specificity of exercise,training and testing.In ACSMs resource manual for guidelines for exercise testing and prescription,ed.L.Durstine,A.King,P.Painter,and J.Roitman,82-92.Philadelphia:Lea Febiger Coyle,E.,M.Hemmert,and A.Coggan.1986.Effects of detraining on cardiovascular responses to exercise:Role of blood volume.Journal of Applied Physiology 60:95-99 Saltin,B.,G.Blomqvist,J.H.Mitchell,R.L.Johnson Jr.,K.Wildenthal,and C.B.Chapman.1968.Response to exercise after bed rest and after training.Circulation 38(Suppl.7):1-78 Greenleaf,J.E.,C.J.Greenleaf,D.VanDerveer,and K.J.Dorchak.1976.Adaptation to prolonged bedrest in man:A compendium of research.Washington,DC:National Aeronautics and Space Administration McArdle,W.D.,Katch,F.I. and Katch,V.L.(2006) Essentials of Exercise Physiology (3rd edn),London,McGraw-Hill Williams Melvin H.(1993) Lifetime Fitness Wellness(3rd edn) Brown Benchmartin: Iona The detraining and retraining of an elite rower:a case study, J Sci Med Sport 2005;8;3:314-320 Training Principles[online],Available from:http://www.brianmac.co.uk/trnprin.htm(Accessed 6th March 2011) Fitness Circuit Training[online],Available from http://ezinearticles.com/?Fitness-Circuit-Trainingid=2577578(Accessed 9th March 2011) Aerobic exercise[online],Available from http://en.wikipedia.org/wiki/Aerobic_exercise(Accessed 7th March 2011) Anaerobic exercise[online],Available from http://en.wikipedia.org/wiki/Anaerobic_exercise(Accessed 7th March 2011) Fitness training[online],Available from http://www.pponline.co.uk/encyc/fitness-training-how-to-design-a -sports-specific-fitn(Accessed 5th March 2011) Aerobic versus Anaerobic[online],Available from http://doctorsexercise.com/journal/aerobic.htm(Accessed 7th March 2011) Anaerobic Exercise vs.Aerobic Exercise Exercise Tips[online],Available from http://www.empowerment-centre.com/Exercise-Tips(Accessed 7th March 2011) Exercise Prescription:eMedicine Sports Medicine[online],Available from http://emedicine.medscape.com/article/88648-overview(Accessed 15th January 2011) The Cardiovascular System and Exercise[online],Available from http://www.sport-fitness-advisor.com/cardiovascular-system-and-exercise.html)(Accessed 15th January 2011) Aerobic Interval Training-Learn About Aerobic Interval Training[online],Available from http://exercise.about.com/od/intervaltrainingworkouts/a/Interval-Training_2.htm(A ccessed 9th March 2011) Fundamentals of resistance training:progression and exercise prescription.[online],Available from http://www.mendeley.com/research/fundamentals-of-resistance-training-progression-and-exercise-prescription/(Accessed 8th March 2011) Exercise-Exercise Program-Exercise Prescription[online],Available from http://sportsmedicine.about.com/od/fitnessevalandassessment/a/ExPrescription.htm(Accessed 8th March 2011) Beginner Cardio-This 20-Minute Basic Cardio Workout is Perfect for Beginners[online],Available from http://exercise.about.com/library/blbasiccardio2.htm(Accessed 9th March 2011) BIBLIOGRAPHY: The Open University(2008) E112 Introduction to sport,fitness and management Study Guide Study Topic 4 Training for health,fitness and sport Caroline Heaney Sharkey,B.J.and Gaskill,S.E. (2007) Fitness Health (6th edn),Leeds,Human Kinetics(Course Book)

The Dollmaker by Harriette Arnow Essay -- Dollmaker Harriette Arnow

The Dollmaker by Harriette Arnow The Dollmaker by Harriette Arnow is the story of one woman whose genius is undermined by those surrounding her. Gertie Nevels, a tall, big-boned woman raised in the Appalacian region of Kentucky is creative, self-sufficient, strong, and resourceful. In her native home, Gertie creates for herself an atmosphere where she is able to survive any situation and has everything under control. As Wilton Eckley states in â€Å"From Kentucky to Detroitâ€Å", a chapter in his novel, Harriette Arnow, â€Å"Certainly while the family is living in Kentucky, she [Gertie] is self-sufficient and has no fear that she will be unable to get along if Clovis is called to join all the other younger men of the community in the service† (87). In fact, she is able to make her dream of moving into a larger farm and expand her comforts and resources, along with providing better for her family without the help of her husband; however, when she is forced to move to Detroit, she is out of her element. Throughout her life, she has molded herself to be able to do any task that is stereotypical of males or females. Even though initially she finds it hard to live the â€Å"city life† that is typical of Detroit, she is able to adapt her mind to be able to tolerate- and eventually accept- her new surroundings. Although Gertie Nevels shows obvious genius, because of her geographic disposition and gender, she is unable to use her abilities to the fullest extent. Harriette Arnow uses the first scene in her novel to exemplify Gertie’s strength, intellectual capacity, practical usage of skills and courage; furthermore, she portrays (within the reaction of the soldiers) the reaction that outsiders usually have to her. Because of her dialect a... ...er needs the block of wood to feel as if she can connect to God. Harriette Arnow, in her â€Å"Letter from a Writerâ€Å", states that â€Å"Gertie split her wood because she didn’t need it anymore; it was not an act of despair.† Moreover, â€Å"It hurt and was a sacrifice in a sense made for all the things she hated† (25). Furthermore, she comments that Gertie â€Å"split the block of wood, knowing the things she had wanted in the face were about her in the world.† Works Cited Arnow, Harriette. The Dollmaker. New York: Avon, 1972. ... â€Å"Letter from a Writer.† Now and Then 5 (Fall 1988): 24-25. Eckley, Wilton. â€Å"From Kentucky to Detroit City† (Chapter 5). Harriette Arnow. New York: Twayne, 1974. 85-100. Walsh, Kathleen. â€Å"Free Will and Determinism in Harriette Arnow’s The Dollmaker.† South Atlantic Review 49.4 (1984): 91-106.